Straight/Curve is a documentary about body image and society's unrealistic and dangerous standards of beauty.
According to director Jenny McQuaile, it is a "call to action in the fight for diversity of size, age, race in today's fashion industry and media".
Their website mentions that "90% of women and young girls say they do not feel represented by the fashion industry or media, and the imagery they are consuming on a daily basis makes them feel 'disgusting' and 'less than'". The team adds that "This is leading to the biggest public health crisis of recent years in the United States".
The site also highlights the goal of the documentary: "Straight/Curve can combat negative body image, low self esteem and under performance among girls by giving teenagers and women the language to talk about body image, implicit bias and representation – topics they are deeply interested in but may be uncomfortable talking about."
Coincidentally, last week, at the opening of NY Fashion Week LVMH and Kering issued a a joint announcement, stating that underaged and underweight models will now be banned from their shows - a strong sign for the industry. Let's hope that the movement will pick up the momentum it needs and deserves.
Straight/Curve is available here in the US.
In France, the documentary will be out in October.